Feb 02 2015
Motivational speakers have found schools a perfect venue to concentrate on. This brief article will give you tactics on how most great motivational speakers appeal and specialize to this niche market.
1. Immerse yourself in the teenagers’ world. Know more about their lifestyle and pop culture. Read what they usually read such as magazines and websites. Learn how they communicate and express their feelings. Connect with them through finding out how and what they think about, and most importantly, what they care about.
2. Your best source is yourself and your own experiences as a teenager. Times might have changed but there are still topics and aspects that are timeless and universal. The way you dress during your teen years might be different now but the way you express your feelings before such as through arts is still a medium used by most teenagers. Teenagers still worry about love, dating, social acceptance, relating to authority, avoiding embarrassment and making a transition from childhood to adulthood. Pull all these topics to a powerful presentation through drawing out from your experiences.
3. Never ever talk down to teenagers. The people around probably have told them a thousand times not to do this and that or they have been scolded all day long. You will catch their attention and at the same time become credible through showing humility and vulnerability.
4. Be genuine. Share insights and experiences that you truly believe. Avoid giving clichés. You are not one of them so avoid dressing or talking like them unless that is your true expression of your sensibility.
5. You must communicate with your target school in advance to know what is happening inside the campus. For instance, there is a basketball championship game or upcoming prom night. This will allow you to connect with your audience through your prepared materials.
6. Go to the decision makers – the student council advisors and activity directors to market your skills and services. These people are in-charge of making plan assemblies and inviting speakers.
7. Put a competitive price to yourself. Schools have smaller allotted budgets for speakers compared to big multinational companies. You have to really work double time if you are making a living out of becoming a speaker at schools. If you are after for a bigger salary or speaking engagement rate, schools are not the best place for you to use your skills.
8. Establish your network with other motivational speakers. Usually, a motivational speaker cannot conduct a session for a number of times in a year in a school. He can suggest someone who can do the job. Plus, if a motivational speaker’s schedule is fully booked, he can suggest an alternative speaker. Of course, you want these motivational speakers suggesting your name. The perfect way of cultivating relationships is to search for opportunities. They would also want to return the favour in the future.
9. Target booking yourself to two schools in a day. An ideal combination is middle school and high school. Offer the two schools a good discount professional rate if they are going to book you on the same day. Give additional discounts if they can refer you to other schools before or after the date of your speaking engagement with them.
10. Assist the schools in getting sponsors. These can include local vendors and businesses with the school. You may get in touch as well with local service organizations. You can also offer a free session at their breakfast meeting during a general assembly.
11. Offer the schools a parent program. This is a great way to expose yourself to the parents who are mostly working professionals. This will also reinforce your networks and build your credibility with parents. The best time to schedule a talk with parents is in the evening after your speaking engagement with the students.
12. Ask from activity directors and principals if they can refer you to other schools and colleagues. Tell them if they can write a testimonial letter to serve as your marketing tool.
Motivational speakers have found schools a perfect venue to concentrate on.